There is personal contact between the bank employee and the customer; both know each other from their social environment. The term is used primarily to refer to the business activities of local banks. – See bank, ecclesiastical, ease of use, branches, locational, call center, clubbing, geomarketing, banking, house bank, customer loyalty, hole, black, McDonaldization, local bank, rainmaker.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/