Aufsätze Ökonomik

Aufsätze Pädagogik

Aufsätze Sozialethik


Prof. Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.

Abhandlungen über Johann Heinrich Jung-Stilling

Nachtodliche Belehrungen zur Ökonomik

Nachtodliche Belehrungen zu Persönlichkeiten

Nachtodliche Belehrungen zur Philosophie

Nachtodliche Belehrungen zur Theologie

Nachtodliche Belehrungen zu verschiedenen Themen


Bait offer (bail and switch)

Generally an unethical sales technique where goods are advertised at a cheap price. If the customer then comes to the store, this product is not available (an unethical sales practice where low priced goods are advertised but not available when customers come to the store). – In the case of banks, the announcement of high interest rates for even short-term deposits. It is true that this interest rate is also offered. But the account maintenance fee is so high that the interest advantage is far outweighed in this way. – This approach and other customer-deceptive tricks are very rare in the financial sector in Germany today, because the media are very quick to uncover bait offers, and the risk of damage to image is thus too high for the institution. – See bank charges, flat rate, ramp, Aunt Milly, whistleblower.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
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