Marketing strategy in which – an advertising message is directed at the listener, reader, viewer or player – and here especially in the course of computer games for young people – whose advertising content is not immediately recognizable. In Germany, surreptitious advertising in the financial sector has been rare up to now. Institutions rely more on overt advertising, as in the case of stock market games for young people. – See Financial World, Virtual, Internet Forums, Kiddies Manager, Cultural Sponsorship, Loss Leader, Product Placement, Spin Doctor, Advertising Restrictions.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/