At a bank, the collection of information about business partners – but not exclusively personal information. The aim is to create a customer profile that is as accurate as possible in order to use it to deepen or broaden the relationship (offers of new products), but also to assess any risk. – Profiling usually precedes rating. – See bank customer profile, relationship banking, relationship management, clubbing, fact sheet, company short profile, gigabank, house bank, internet bank, pure, customer capital, customer loyalty, customer centricity, need-to-know principle, rainmaker, overconfidence.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/