In the context of a bank, this refers to its fixed customer base, which is usually located in a specific residential area and often spans generations, as in the case of cooperative banks and savings banks. Such institutions know their customers locally and are therefore – as financial history can prove – also immune to major defaults. They therefore have a stabilizing effect on the financial system in a country. – See relationship management, gigabank, customer loyalty, customer care, customer centricity, megamania, partner capital, silo thinking, verticalization.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/