Card issued by several issuers in complementary areas of consumption, usually also bundling various functions – for example, discounts, granting of credit. In this way, it is possible to incorporate the services of several providers – such as a bank, department store, gas station – into an existing customer relationship and thus exploit the cross-selling potential. – See cobranding card, concession store, cross-selling potential, card, customer card, pay-green initiative.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/