On the stock exchange, the price of a security – which many buyers want to buy from a single seller at the same time or – which several sellers want to sell to a single buyer at the same time. – On the stock exchanges, this is usually decided by lot (lot: an object used in making a determination at random) as to who can get in on the action. – As a rule, a lot price must be specially marked in the price list in accordance with the respective stock exchange regulations.
Loss leader and low-budget offer (also referred to in German; sometimes also as “Lockangebot” and “Niedrigpreisofferte”): In the financial sector, a product offered at a price that barely covers costs (cost-covering) with the intention of – winning new customers with it or – stopping customers deserting the competition (customer desertion, customer churn). – Cold calling, Internet offers, kiddies manager, anniversary event, mail shot, product placement, surreptitious advertising.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/