The same external and internal standard in all (bank) branches, with a focus – on only a few products that are easy to understand and hardly require any explanation, – unconditional customer friendliness, – speedy processing of transactions and thus – confidence in the quality of the service provided. – The term is derived from McDonald’s, the global fast-food chain successfully established by the American Ray Kroc. – See behavioral branding, user friendliness, relationship banking, authority management, banking, container banking, corporate fashion, customer loyalty, mass business, local bank, prosumer.
Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent!
University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/