Generally, a legal transaction in which the reputation of the person plays no or only a subordinate role and which is typically therefore also established and carried out on a large scale on comparable terms, such as shopping in a supermarket. – The sale of an unusually large quantity of a good to a single buyer, usually at a particularly favorable price, such as in the hawker trade (any sale of a large quantity of materials, merchandise, supplies, or other inventory that is not in the seller’s ordinary course of business, usually at a lower-than-market price). – In the financial market, all products and services that are offered in large numbers in the same form. – See securities, McDonaldization, retail business, retail business. – Cf. BaFin Annual Report 2006, p. 34 f. (IOSCO’s Customer Suitability Working Group examines retailization).
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
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