In the financial sector – in general, any written connection to a customer, and – in particular, mass letters to private households and companies not yet part of the customer base, in order to draw attention to the services of the institution (direct advertising; direct mail). – If only a few letters are sent (initially) in order to gauge the response to the message, this is usually referred to as a mystery letter (test letter). – See Advance Letter, relationship management, canvassing, cold calling, customasing, cheesemaking, scoring, advertising restrictions.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/