A company tries by all means to increase cash flow and maximize profit in the short term. This was regularly observed when the company has a large market share in a stagnating industry and is at the end of a product [life] cycle (an operation that tries to maximise cash flow and short term profits; it is typically pursued by a business unit that has a large market share in a low-growth industry; and it is characteristic for products in the final stages of the product life cycle). The funds generated in this way are often used to launch a new product on the market.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/