In general, anyone who orders a good from a supplier with the intention of taking delivery of the corresponding good or service now or later in return for payment. The word is derived from “know” and “kund sein” = “to be known” (groups or individuals who have a business relationship with an entity; those who receive and use or are directly affected by the merchandises and services of the supplier). – In the financial market, all public entities, companies and private households that use the services of a bank or insurance company. – According to the definition in § 31a of the Securities Trading Act (WpHG) – where a detailed list is provided – customers are all natural persons or legal entities for whom securities service companies either initiate or provide securities services or ancillary securities services. – In this context, professionals are those for whom the securities services company can assume that they have sufficient experience, knowledge and expertise to – make their investment decisions and – adequately assess the associated risks. – In banking terms, a distinction is often made between permanent customers and casual customers, the distinguishing feature usually being an accounting relationship with the bank. – See Anlagemut, Aufzeichnungspflicht, Geschäftskunde, Konto, anonymes, Key Account, Kunde, fauler, Kundendaten-Informationspflicht, Kundenkapital, Kundennähe, Kundenpfleger, Lemons-Problem, Onliner, Partikulier, Rechtssicherheit, Zuwendungsverbot.
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