A letter sent by a financial services provider to potential customers announcing a telephone call (a personal call by an employee). The supervisory authority considers this procedure to be prohibited cold calling. – Cf. BaFin Annual Report 2007, p. 146 (focus tests also on this form of cold calling). – See Advance letter, relationship management, call center, canvassing, cold calling, steam room, cold calling, customer defense service, mail shot.
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