Backfire (also referred to in German as a rare counterattack)

In the financial sector, from one’s own actions, prompted by exceptional market activities (remarkable market activities) of the competition, such as especially measures of advertising and introduction of innovative products.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/