Trophy buildings

Auch in: DE FR

Outstanding buildings known to the general public, primarily in large cities, which are readily acquired by funds of all kinds, especially by sovereign wealth funds. The primary objective is demonstrably often the associated attention and advertising effect for the respective fund (attracts a great deal of attention and has a high promoting impact). – Of course, being located in such a building also saves visitors the hassle of searching for directions; and this is a weighty argument for settling in a trophy building, especially for large cities.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/

Zitieren

Merk, G. (Hrsg.): „Trophy buildings“. In: Finanz- und Wirtschaftslexikon. https://www.gerhardmerk.de/trophy-buildings-2/ (Stand: 25.07.2023).

Die von Universitätsprofessor Dr. Gerhard Merk begründete Sammlung wird seit Herbst 2014 von Professor Dr. Dr. h.c. Eckehard Krah redaktionell fortgeführt und um neue Begriffe ergänzt. Sollten Sie Fehler entdecken oder sonstige Hinweise haben, schreiben Sie an: info@ekrah.com

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