Customizing (also used in German; sometimes also customer adaptation)

Tailoring of a bank’s services to the specific needs of the customer. – See churn rate, bank customer profile, authority management, banking, container banking, divergence, fact sheet, customer retention, customer centricity, McDonaldization, prosumer, scoring.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
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https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/