Cross-selling potential (also said in German; more rarely Verbundverkaufschancen)

The opportunity to leverage an existing customer relationship of a bank for other providers – primarily building societies, insurance companies, and travel agents). – See branding, cobranding card, concession store, deliverables, cash card, gigabank, customer card, central, sponsor. – Cf. Deutsche Bundesbank Monthly Report, April 2005, p. 46 f.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
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