Branding (also said in German)

Said in the financial market when at
Cooperations with non-banks – especially in e-commerce business – large banks provide their creditworthiness and name. – See outsourcing, brokerage, cobranding card, concession store, insourcing, outsourcing risks, ring fencing.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/