Pre-marketing (also referred to in German as Versuchvermarktung, sometimes also [unschön] trial marketing)

In relation to bookbuilding, the dispatch of analyst studies to potential – usually institutional – investors with the aim of sounding out their willingness to buy. Often, this is also used to find out what price the contact persons – mainly fund managers – consider appropriate for the new issue. The corresponding feedback helps the underwriters to shape the issue accordingly. Pre-marketing usually occurs shortly before the roadshow. – See arranger, issue premium, issuance, candy, bookbuilding, club deal, deal, underwriting, underwriting house, underwriting yield, initial purchaser, guaranty syndicate, investment banking, intercreditor agreement, concert underwriter, market cultivation, meta-link, roadshow, secondary offering, underwriter, securities issues, securities offering prospectus.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/