All steps taken by an institution with the aim of making a particular financial product stand out from other competing offers and thus making it desirable for customers (all actions in order to control the public’s awareness of a financial product as it relates to competitive products). – The deliberate and calculated taking of a risk position in the financial market. – See short selling, risk appetite.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/