In the field of business, generally the establishment of business contacts via social relationships (to form business contacts through informal social connections); this usually also includes the deliberate and regular cultivation of these contacts. – In terms of finding and retaining customers of a bank or an insurance company, the use of friendships and acquaintances to refer to the services of the institution. – See relationship banking, clubbing, network money.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
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