Event marketing (also referred to in German)

In the case of banks, events of all kinds that – are not directly aimed at acquiring new customers, but – are primarily intended to expand the institution’s name recognition or enhance its reputation, its image. – Examples include art exhibitions in the banking hall, stock market games for school classes or lectures by prominent personalities. Individual savings banks in Germany are now considered “talent pools” because they help previously lesser-known artists to become known. – See cornerstone investor, event manager, financial, virtual, intangibles, cheese factory, kiddies manager, cultural sponsorship, Munchausen, baron, assets, intangible.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/