At a bank – also at an insurance company) the decision – not to enter into a relationship with a customer or also a customer group – or – to terminate an existing relationship with the institution. In the case of individual customers, the termination is often due to dishonest behavior on the part of the customer. In the case of a group of customers, the decision is usually made to turn away from the customer when the relevant area of business has been abandoned. – The decision to scale back conspicuous marketing measures – especially in the area of advertising – sometimes also called a transition to “quiet marketing”. – See alliances, cross-border, cocooning, downsizing, Fraudulent, customer, lazier.
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