Cultural sponsorship

The use of money or contributions in kind – in the case of banks, mainly the provision of premises – by a company with the aim of supporting artistic creation of every kind. In contrast to donations or patronage, the sponsor’s marketing purpose (promotional advantage) always plays a role: the sponsor wants to recommend itself to as broad a public as possible. – No other economic sector in Germany is so richly committed to the cultivation of society’s intellectual and artistic expressions of life as the banks. The banking halls, especially of the savings banks in Germany, are now considered the largest exhibitors of mainly young and hitherto unknown local talent. – See event marketing, product placement, surreptitious advertising, sponsorship, advertising restrictions.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/