Aufsätze Ökonomik

Aufsätze Pädagogik

Aufsätze Sozialethik


Prof. Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.

Abhandlungen über Johann Heinrich Jung-Stilling

Nachtodliche Belehrungen zur Ökonomik

Nachtodliche Belehrungen zu Persönlichkeiten

Nachtodliche Belehrungen zur Philosophie

Nachtodliche Belehrungen zur Theologie

Nachtodliche Belehrungen zu verschiedenen Themen


Cultural sponsorship

The use of money or contributions in kind – in the case of banks, mainly the provision of premises – by a company with the aim of supporting artistic creation of every kind. In contrast to donations or patronage, the sponsor’s marketing purpose (promotional advantage) always plays a role: the sponsor wants to recommend itself to as broad a public as possible. – No other economic sector in Germany is so richly committed to the cultivation of society’s intellectual and artistic expressions of life as the banks. The banking halls, especially of the savings banks in Germany, are now considered the largest exhibitors of mainly young and hitherto unknown local talent. – See event marketing, product placement, surreptitious advertising, sponsorship, advertising restrictions.

Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent!
University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
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