Card issued by a bank jointly with one or more nonbanking companies to exploit the partners’ customer potential (cobranding generally means an arrangement whereby a product or service is associated with more than one brand). – See branding, community card, concession store, deliverables, cross-selling potential, credit card fiasco, pay green initiative, loyalty card, central, sponsor.
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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
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