Client centricity

Efforts by a bank to offer its entire knowledge to a customer as advantageously as possible, so that the bank customer conducts all transactions only with this one institution. Today, sophisticated segmentation analyses are generally used not only to investigate the behavior and habits of the account holder, but also to suggest transactions not previously considered, for the bank’s own benefit – and that of the bank. Similar efforts apply to insurance. – See churn rate, bank customer profile, customasing, fact sheet, company short profile, customer loyalty, customer dossier, customer capital, customer card, overconfidence, target group.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/