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Lifetime Value (LTV), also known as Customer Lifetime Value (CLTV), is a prediction of the net profit attributed to the entire future relationship with a customer. It helps a company understand how much revenue they can expect one customer to generate over the course of the business relationship. The longer a customer continues to purchase… read more »

The New Buyer Growth Rate is a metric that measures the rate at which a business is acquiring new customers over a specific period. It provides insights into the effectiveness of a company’s customer acquisition strategies and the appeal of its products or services to new customers. This metric is particularly important for businesses that… read more »

The customer churn rate, also known as the customer attrition rate, is a business metric that calculates the number of customers who leave a product over a given period of time, divided by the remaining number of customers. It’s a crucial metric especially for subscription-based businesses because it directly impacts the company’s profitability. The churn… read more »

Cash flow refers to the net amount of cash and cash-equivalents being transferred into and out of a business. It’s a key indicator of a company’s financial health, as it shows the company’s ability to cover its expenses, reinvest in its business, return money to shareholders, or pay off its debts. There are three main… read more »

Employee turnover refers to the number or percentage of workers who leave an organization and are replaced by new employees during a certain period. It’s an important metric for HR managers and leaders to monitor, as high employee turnover can be costly for organizations due to the associated recruitment and training costs, and it can… read more »

Employee engagement refers to the level of an employee’s commitment, passion, and emotional connection to their work and to their employer. Engaged employees typically feel a strong alignment with the company’s values and objectives, are motivated to contribute to the company’s success, and are willing to make an extra effort to ensure the company achieves… read more »

Sustainability Metrics are quantitative measures used by organizations to evaluate their economic, environmental, and social performance in terms of sustainability. They help companies monitor their impact, set targets, communicate performance, and implement strategies towards sustainability. These metrics can cover a broad range of areas, but some common ones include: 1. Carbon Footprint: This measures the… read more »

Market expansion, also known as market development, refers to the strategies and efforts undertaken by a company to sell its existing products or services to new customers or new markets. This can be accomplished by entering new geographic territories, targeting new customer segments, or employing new sales or marketing channels. Market expansion is a growth… read more »

Brand Equity refers to the value premium that a company generates from a product with a recognizable and respected name when compared to a generic equivalent. It’s built on consumers’ perceptions of the brand, including their knowledge and experiences with the brand, as well as their emotional connections to it. Brand Equity is made up… read more »

Employee productivity is a measure of the efficiency of a worker or group of workers. It’s typically assessed as the amount of work (output) produced over a given period of time (input). Companies often use productivity metrics to evaluate an employee’s performance, to identify opportunities for optimization, and to assess operational efficiency. While it can… read more »