# co-branding

- Canonical URL: https://www.gerhardmerk.de/co-branding
- Post ID: 604422
- Modified: 2026-09-07T19:48:00+00:00
- Language: en

## Definition

Co-branding is a collaborative marketing strategy in which two or more companies combine their brand identities in a shared offering or campaign. The arrangement is intended to leverage the partners' complementary strengths, reputations, or audiences, while leaving each organization independently owned unless a separate agreement provides otherwise.

## Machine-readable

- Generator: Merk Knowledge 1.1.1