# Down-to-earth approach (grounding)

- Canonical URL: https://www.gerhardmerk.de/down-to-earth-approach-grounding
- Post ID: 595094
- Modified: 2023-07-25T21:01:45+00:00
- Language: en

## Definition

In the context of a bank, this refers to its fixed customer base, which is usually located in a specific residential area and often spans generations, as in the case of cooperative banks and savings banks. Such institutions know their customers locally and are therefore - as financial history can prove - also immune to major defaults. They therefore have a stabilizing effect on the financial system in a country. - See relationship management, gigabank, customer loyalty, customer care, customer centricity, megamania, partner capital, silo thinking, verticalization. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1