# McDonaldization (also referred to in German)

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- Post ID: 594766
- Modified: 2023-07-25T21:02:40+00:00
- Language: en

## Definition

The same external and internal standard in all (bank) branches, with a focus - on only a few products that are easy to understand and hardly require any explanation, - unconditional customer friendliness, - speedy processing of transactions and thus - confidence in the quality of the service provided. - The term is derived from McDonald's, the global fast-food chain successfully established by the American Ray Kroc. - See behavioral branding, user friendliness, relationship banking, authority management, banking, container banking, corporate fashion, customer loyalty, mass business, local bank, prosumer. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

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