# Fall pruning, harvest campaign and advance sale (harvest mission)

- Canonical URL: https://www.gerhardmerk.de/fall-pruning-harvest-campaign-and-advance-sale-harvest-mission
- Post ID: 594470
- Modified: 2023-07-25T21:00:22+00:00
- Language: en

## Definition

A company tries by all means to increase cash flow and maximize profit in the short term. This was regularly observed when the company has a large market share in a stagnating industry and is at the end of a product [life] cycle (an operation that tries to maximise cash flow and short term profits; it is typically pursued by a business unit that has a large market share in a low-growth industry; and it is characteristic for products in the final stages of the product life cycle). The funds generated in this way are often used to launch a new product on the market. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1