# Mail shot (also used in German)

- Canonical URL: https://www.gerhardmerk.de/mail-shot-also-used-in-german
- Post ID: 593929
- Modified: 2023-07-25T21:03:40+00:00
- Language: en

## Definition

In the financial sector - in general, any written connection to a customer, and - in particular, mass letters to private households and companies not yet part of the customer base, in order to draw attention to the services of the institution (direct advertising; direct mail). - If only a few letters are sent (initially) in order to gauge the response to the message, this is usually referred to as a mystery letter (test letter). - See Advance Letter, relationship management, canvassing, cold calling, customasing, cheesemaking, scoring, advertising restrictions. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1