# Profiling (also used in German, more rarely customer profiling)

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- Post ID: 593103
- Modified: 2023-07-25T21:11:42+00:00
- Language: en

## Definition

At a bank, the collection of information about business partners - but not exclusively personal information. The aim is to create a customer profile that is as accurate as possible in order to use it to deepen or broaden the relationship (offers of new products), but also to assess any risk. - Profiling usually precedes rating. - See bank customer profile, relationship banking, relationship management, clubbing, fact sheet, company short profile, gigabank, house bank, internet bank, pure, customer capital, customer loyalty, customer centricity, need-to-know principle, rainmaker, overconfidence. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1