# Pre-marketing (also referred to in German as Versuchvermarktung, sometimes also (unschön) trial marketing)

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- Post ID: 592796
- Modified: 2023-07-25T21:13:20+00:00
- Language: en

## Definition

In relation to bookbuilding, the dispatch of analyst studies to potential - usually institutional - investors with the aim of sounding out their willingness to buy. Often, this is also used to find out what price the contact persons - mainly fund managers - consider appropriate for the new issue. The corresponding feedback helps the underwriters to shape the issue accordingly. Pre-marketing usually occurs shortly before the roadshow. - See arranger, issue premium, issuance, candy, bookbuilding, club deal, deal, underwriting, underwriting house, underwriting yield, initial purchaser, guaranty syndicate, investment banking, intercreditor agreement, concert underwriter, market cultivation, meta-link, roadshow, secondary offering, underwriter, securities issues, securities offering prospectus. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

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