# Positioning

- Canonical URL: https://www.gerhardmerk.de/positioning
- Post ID: 592383
- Modified: 2023-07-25T21:13:01+00:00
- Language: en

## Definition

All steps taken by an institution with the aim of making a particular financial product stand out from other competing offers and thus making it desirable for customers (all actions in order to control the public's awareness of a financial product as it relates to competitive products). - The deliberate and calculated taking of a risk position in the financial market. - See short selling, risk appetite. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1