# Customer proximity

- Canonical URL: https://www.gerhardmerk.de/customer-proximity
- Post ID: 591969
- Modified: 2023-07-25T21:00:13+00:00
- Language: en

## Definition

A term frequently used in the world of finance, but one that is difficult to define precisely. Geographically: how far is the customer from the nearest branch or ATM? - personally: does the customer know the bank's employees or the employees know the customer, and is a (long-distance) verbal meeting between the two easily achievable? - information-related: can the customer contact the bank - via a call center? - and at what time with knowledgeable employees of the institution? - In addition, other definitions can be found, but they are usually formed from combinations of the three circumstances mentioned here. In the case of , private bankers are in the lead, followed by cooperative banks and savings banks; in the case of , these are online banks, which often offer their services around the clock via telephone or Internet. - See ATM withdrawal fee, gigabank, customer retention, customer dossier, customer capital, customer caregiver, customer centricity, McDonaldization, megamania, online banking, local bank, profiling, verticalization, proposals, open. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1