# Customer card, central (community storecard)

- Canonical URL: https://www.gerhardmerk.de/customer-card-central-community-storecard
- Post ID: 591953
- Modified: 2023-07-25T21:00:08+00:00
- Language: en

## Definition

Card issued by several issuers in complementary areas of consumption, usually also bundling various functions - for example, discounts, granting of credit. In this way, it is possible to incorporate the services of several providers - such as a bank, department store, gas station - into an existing customer relationship and thus exploit the cross-selling potential. - See cobranding card, concession store, cross-selling potential, card, customer card, pay-green initiative. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1