# Client capital

- Canonical URL: https://www.gerhardmerk.de/client-capital
- Post ID: 591937
- Modified: 2023-07-25T20:59:18+00:00
- Language: en

## Definition

In the financial market as a component of the intangibles of an institution - the existing customer base as a numerical quantity - weighted with the loyalty of the customers to the institution (customer loyalty). This parameter is very difficult to measure because loyalty to a bank is demonstrably dependent on many subjective reasons in addition to economic considerations such as the scope of the bank's offering or costs. - See human capital, key account, customer loyalty, customer care, customer centricity, repeat business, partner capital. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1