# One-bank strategy, more rarely one-bank optics (one-bank strategy)

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- Post ID: 590213
- Modified: 2023-07-25T21:11:53+00:00
- Language: en

## Definition

A bank - such as Credit Suisse - or a group of institutions - such as: Savings banks, Volksbanken - appear on the market only under a uniform name and only with a single company logo (logo; company logo: distinctive design, mark, or symbol that uniquely identifies an institute [group]). All business activities are bundled under this single brand. This facilitates a clearer and more uniform perception among market participants. - However, in some cases, especially after mergers and acquisitions and in the case of widespread negative prejudice against a country, it is advisable to continue to operate under the name of the domestic institution. - See badwill, corporate fashion, cannibalism effect, risk, strategic, silo thinking. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1