# Concession store (so also said in German; more rarely license partner and in jargon also light bringer)

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- Post ID: 589744
- Modified: 2023-07-25T20:58:52+00:00
- Language: en

## Definition

In the case of banks, sales branches of partners located in the banking hall or in the vestibules (foyers; foyers), which conduct their business there with their own staff and for their own account. - It is believed that this will increase the appeal of the bank buildings - which are often already off-putting by their architectural design - and of the not infrequently monotonous counter halls for the general clientele. Coming from the department store sector, this form of merging among banks in Germany - in contrast to Switzerland, for example - has so far only sparsely prevailed. At the board level of German banks, it is widely believed that concession stores are detrimental to the image of a financial institution and are a disruptive factor for corporate fashion. - See branding, cobranding map, cross-selling potential, cultural sponsoring, sponsor. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1