# Jubilee action

- Canonical URL: https://www.gerhardmerk.de/jubilee-action
- Post ID: 588327
- Modified: 2023-07-25T21:02:03+00:00
- Language: en

## Definition

A festive event aimed at a broad public, i.e. not only customers, with the intention of attracting new customers in this way. - In the case of banks, the provisions of Section 7 of the German Unfair Competition Act (UWG), which apply to all companies, permit such activities to be held in order to celebrate the company's existence after a period of twenty-five years. However, most institutions keep corresponding appearances within limits or do without them and usually approach the public together on World Savings Day (International Saving Day: a day in the last week of October). - Insofar as smaller institutions have already celebrated their tenth anniversary elaborately and ostentatiously at a (sub)location beyond the limits offered by the UWG, they have so far been asked to pay heavily by associations to watch against unfair practices. - See cobranding, cross-selling potential, cultural sponsoring, loss leader, surreptitious advertising, sponsor, advertising restrictions. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1