# Advance letter (so also in German; more rarely, announcement letter and warm-up message)

- Canonical URL: https://www.gerhardmerk.de/advance-letter-so-also-in-german-more-rarely-announcement-letter-and-warm-up-message
- Post ID: 588246
- Modified: 2023-07-25T20:47:21+00:00
- Language: en

## Definition

In finance, an advertising letter (ad mail) with the purpose of attracting attention to an institution's services; usually used as a lead-up to a subsequent call or visit and often accompanied by a lure (bait; appetiser). - See after-sales service, accessibility, call announcement, relationship management, call center, canvassing, cold calling, cheesemaking, customer defense service, mail shot. Attention: The financial encyclopedia is protected by copyright and may only be used for private purposes without express consent! University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec. Professor Dr. Eckehard Krah, Dipl.rer.pol. E-mail address: info@ekrah.com https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk https://www.jung-stilling-gesellschaft.de/merk/ https://www.gerhardmerk.de/

## Machine-readable

- Generator: Merk Knowledge 1.1.1