Geomarketing, banking and profiling (also referred to in German)

A detailed breakdown – such as age, marital status, income, assets, home ownership, investments – of potential bank customers in a geographical area. This is particularly important for the choice of location and for finding and maintaining specific target groups (target group selection and customer care). Corresponding geomarketing software is offered by companies specializing in this area. – See churn rate, authority management, banking, best agers business, relationship banking, clubbing, dinks business, customer loyalty, McDonaldization, oldie business, silver economy, woopee business.

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University Professor Dr. Gerhard Merk, Dipl.rer.pol., Dipl.rer.oec.
Professor Dr. Eckehard Krah, Dipl.rer.pol.
E-mail address: info@ekrah.com
https://de.wikipedia.org/wiki/Gerhard_Ernst_Merk
https://www.jung-stilling-gesellschaft.de/merk/
https://www.gerhardmerk.de/